Concept: Rekord Newspaper now also delivers your online goods to your door
Rekord newspapers has been the community noticeboard for over 30 years. Carrying credible, hyper local news and advertising to people living in communities in the capital city of South Africa, Pretoria. The brand Rekord is a household brand. People feel that they own the newspaper even through it is delivered to them for free every week without fail for the last 30 years. This is my pitch proposal for a potential growth strategy for this “ TraditionalMedia ”. I have selected an extension strategy for Rekord that will leverage on the parent brand Rekord and also keep within what the target market would benefit from so that I am “on brand”. This extension strategy will add value to the reader and the advertiser. The extension strategy best suited for Rekord its readers and advertisers is a Brand Extension Strategy . The category I would like to propose as new category Rekord could pursue is the ecommerce fulfilment category or industry. How and what val
